President Donald Trump has targeted the widely used terminology surrounding modern computing technology, declaring an intent to officially prohibit the term "artificial intelligence" in favor of an alternative phrase.

The push aims to phase out established language, shifting nomenclature toward "super intelligence." While some prominent tech figures have begun adopting the preferred phrasing, major industry developers continue utilizing traditional terminology.

Truth Social Statements and Executive Actions

In a post on Truth Social, President Trump singled out The Wall Street Journal for its use of the traditional title. Trump wrote, “When will The Wall Street Journal start calling Artificial Intelligence (AI), a very bad and inaccurate name, SI (Super Intelligence), the name which virtually everyone else is using, or soon will be. In short order, we will be officially BANNING the term, ‘AI/Artificial Intelligence,’ in all relevant documents, and everything else, due to its inaccuracy.”

The U.S. president does not like the term “artificial intelligence”—which was coined more than 70 years ago and is widely used by computer scientists and the tech industry—and has stated a desire to ban the usage of “AI” in favor of “super intelligence.”

Industry and Corporate Reactions

Billionaire Elon Musk voiced support for the rebranding effort on social media. When a user suggested renaming a division as “SpaceXSI,” Musk responded: “Yes, we will make that change.” The division is now known as “SpaceX Super Intelligence” and “SpaceXSI,” although its website remains “x.ai.”

Microsoft CEO Satya Nadella has also used the president’s preferred “super intelligence” terminology, though the company has not announced any corresponding name changes to its products.