Just Eat Apologises for AI Food Mistakes Just Eat, a leading online food delivery platform, has apologised for a series of mistakes made with AI-generated pictures of food items on its website. The company had been testing the use of artificial intelligence to showcase dishes without images, but the results were far from perfect. The AI, which was intended to create realistic images of food, produced a range of bizarre and humorous concoctions. These included a bacon and egg dish represented as a glass of cola, with the egg and bacon floating in it, and chips poking out of muffins. The mistakes were quickly picked up on social media, with users sharing the images and ridiculing the AI's attempts at food photography. Just Eat has since apologised for the mistakes and stated that it is in the process of removing the incorrect images from its website. The company has also announced that it will stop using the AI to generate images until it is further developed. In a statement, a spokesperson for Just Eat explained that the company works with tens of thousands of small restaurants to provide high-quality food imagery, and that the AI trial was an attempt to simplify the process. The incident highlights the challenges that companies can face when using AI to speed up or simplify work processes, particularly when it comes to interpreting words in a specific context. While some users found the AI-generated images amusing, others expressed concerns that they would lead to disappointment if customers were expecting the real thing. The mistakes have also sparked a debate about the use of AI in food photography, with some users questioning the need for AI-generated images at all. As one user on Instagram pointed out, "I want to see what the dish actually looks like as it helps me decide who to order from or what to order. These 'perfect' AI versions just lead to disappointment if that's what you think your meal will look like."