Global sales for the viral Labubu collectable dolls have dropped significantly, raising questions about whether the intense craze surrounding the furry monsters is coming to an end. Parent company Pop Mart reported that global sales for the three months leading up to September fell by as much as 50% compared to the previous year, with US revenue experiencing an even steeper decline of at least 70%.
From Viral Sensation to Cooling Demand
Content creators and dedicated collectors have also noticed a shift. Mega-fans who previously built massive collections and drew millions of views on social media videos report that engagement has slowed, prompting many to pivot toward other trends or become more selective with their purchases. Despite the broader market slowdown, some devoted collectors continue to cherish the figurines for the personal joy they bring, even as investors question whether Pop Mart can maintain long-term growth beyond a passing viral moment.
