As artificial intelligence continues to reshape corporate functions, procurement professionals are being challenged to redefine their roles and value creation strategies. To examine these shifts, Harvard Business Review hosted a webinar exploring the future of the profession in an automated landscape.
Led by Todd Pruzan, Senior Editor of Research and Special Projects at HBR, the discussion drew on insights from a recent HBR-AS white paper. Pruzan was joined by industry leaders Tigran Avakian, Vice President and Head of Procurement at Gap, and Jason Powell, Managing Director of Enterprise Transformation at Zip.
The panel emphasized that organizations leading the technological transition are merging human intelligence with AI capabilities to achieve greater operational strength. According to the discussion, the primary risk for procurement practitioners is not automation itself, but a failure to adapt and seize AI as an opportunity to reshape the function.
