# Apple's 'Pro and Tell' Event: Touchscreen MacBook Pro, iPad mini 8, and iMac M6 Announced
Apple is expected to reveal a touchscreen MacBook Pro during its "Pro and Tell" event, alongside the iPad mini 8 and iMac M6 — the biggest change to MacBook usage in decades.
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WHAT: Apple announced three key products during its "Pro and Tell" event on October 28, 2026. The headline announcement is a new MacBook Pro with an OLED touchscreen display, which would represent the most significant shift in laptop interaction since Steve Jobs himself weighed in on touchscreen laptops years ago. Apple also unveiled the iPad mini 8 with an OLED screen and A20 Pro chip, and the iMac M6 with a base configuration starting at $1,499.
WHO: Apple CEO John Ternus teased a light-up logo on the back of the new MacBook Pro, hinting at a premium redesign. The event was held at Apple's headquarters in Los Angeles.
WHERE: The event took place in Los Angeles, California.
WHEN: The event occurred on October 28, 2026. Pre-orders for all three devices opened at 10:10 a.m. PT that same day, with ship dates beginning November 6.
USEFUL CONTEXT: The MacBook Pro OLED touchscreen rumor has been circulating for months. Counterpoint Research analyst David Naranjo ran a Bill of Materials analysis predicting the OLED model would carry a price between $2,799 and $2,999, aligning with Bloomberg's earlier reporting. The base MacBook Pro M6 starts at $1,999. Separately, Apple also announced a Creator Studio update adding MotionVFX content to Final Cut Pro, expanded music tools in Logic Pro, and new intelligence features across Keynote, Pages, and Numbers. The event follows earlier Apple announcements this month, including the HomeView and Amazon Echo Show 16 comparison coverage.
