Ray built a successful career in the fashion industry after rising to prominence in the mid-2010s. In 2014, she launched her own swimwear line, Sahara Ray Swim. Over the years, her personal life also drew public attention, including high-profile associations with Cody Simpson and Justin Bieber.
Beyond her professional accomplishments, Ray experienced major milestones and health challenges in recent years. In 2024, she shared with followers that she was diagnosed with Guillain-Barré syndrome following a car accident, an autoimmune condition that affected her nerves and mobility. Less than a year before her passing, she embraced a new chapter by welcoming her baby girl, Snow, in January 2025, frequently documenting her journey into motherhood on social media.
Following the news of her passing, friends, fans, and fellow creators shared heartfelt tributes online, remembering her warmth, creativity, and the deep love she held for her family and young daughter.