Gap is officially welcoming the holiday season with the introduction of its "Give Your Gift" campaign. Building on the brand's multi-year platform dedicated to celebrating individuality, creativity, and community, the new initiative highlights the unifying power of music and personal style.

The nationwide launch officially rolled out across digital, social, video, and brand channels, offering shoppers a fresh destination for holiday shopping both online and in-store.

Musical Collaboration and Creative Direction

At the heart of the campaign is a collective musical expression featuring three distinct choirs from across the United States. The participating groups—A Cappella Academy, Tonality, and Sainted—each bring their own unique sound, story, and perspective to the project.

Together, the choirs unite to perform a fresh interpretation of the classic Jackson 5 song "I'll Be There." The performance and accompanying behind-the-scenes content were directed by Carissa Gallo, with vocal arrangement and direction handled by Alexander Lloyd Blake. According to Gap, the musical collaboration is designed to emphasize self-expression, unity, and the magic of connecting with others during the holidays.

“We’re excited to continue building Gap’s ‘Give Your Gift’ platform and extend it across new channels this holiday season to inspire connection and discovery,” said Fabiola Torres, Chief Marketing Officer of Gap. “The spirit of this campaign celebrates unity and togetherness. That’s the sentiment we aim to bring to our customers this season, offering new opportunities to engage with our brand and create memorable experiences that bring Gap’s gifting destination to life, both digitally and IRL.”

Immersive Holiday Shopping Experiences

To support the campaign, Gap is rolling out a series of immersive retail experiences aimed at making holiday gifting more personal and engaging:

  • Williamsburg Pop-Up: A multi-day pop-up is scheduled to open in Williamsburg this month, spotlighting the brand's CashSoft assortment alongside accessories, fragrance, and other giftable items. Visitors can take advantage of product customization, complimentary gift wrapping, and seasonal treats.
  • Holiday Shop-In-Shops: Select retail locations will feature dedicated holiday shop-in-shops throughout the season. These curated destinations offer hand-picked gift ideas, special customization options, and wrapping services.

Availability and Holiday Collection

The broader holiday destination features cozy icons, festive favorites, and various ways to gift signature items across Gap’s product lines. The Holiday 2026 collection is available now for customers shopping in physical stores and online at gap.com.