The Australian Broadcasting Corporation (ABC) has formally requested that the One Nation party cease the unauthorized use of the popular children’s character Bluey in its promotional materials. The demand follows the release of a political cartoon by the right-wing party that depicts the animated dog being robbed.
The ABC, which holds the intellectual property rights to the globally recognized series, labeled the party's use of the character as "shocking and disrespectful." The broadcaster has insisted that One Nation immediately remove the imagery from its platforms, citing concerns over the unauthorized appropriation of a brand synonymous with Australian family values.
The cartoon, which appeared in a coloring book intended for children, has sparked significant backlash. While some political commentators have defended the use of the character as a form of satire, the ABC maintains that the depiction is inappropriate and inconsistent with the values the show represents.
As of Tuesday, the broadcaster is awaiting a response from the party regarding the removal of the content. The incident has reignited broader discussions regarding the intersection of intellectual property, political messaging, and the protection of children’s media in Australian public life.
