The Australian Broadcasting Corporation (ABC) has issued a formal demand for the One Nation party to immediately cease the unauthorized use of the popular children’s character Bluey. The broadcaster’s intervention follows the discovery of a One Nation coloring book intended for children that depicts the animated dog being robbed.
The ABC has labeled the depiction “shocking and disrespectful,” asserting that the character is being misused in a political context. While the move has drawn support from those protective of the brand’s Australian values, some political figures, including Barnaby Joyce, have defended the use of the character, characterizing the criticism as an intolerance of political satire.
Parliamentary Conduct Under Scrutiny
The controversy over the coloring book coincided with a volatile session in Parliament on Tuesday. Tensions reached a boiling point during Question Time, resulting in a Liberal MP being ejected from the chamber for using offensive language.
The incident occurred against a backdrop of heightened concern regarding political discourse in Australia. During a Senate estimates hearing, Australian Federal Police (AFP) Commissioner Krissy Barrett addressed the broader climate of hostility, noting a “heaviness” across the nation following an alleged attack on independent MP Helen Haines. The AFP warned that the convergence of social media, ideological concerns, and personal grievances is increasingly fueling real-world incidents of hate and violence.

